Last Update: 05.02.2026
This Privacy Policy explains how 4CREATIVES, operating the website diecutshop.co.uk (“we”, “us”, or “our”), collects, uses, and protects your personal data when you visit our website or make a purchase.
We are the data controller for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. What Personal Data We Collect
We collect the following personal data when you register, browse, or place an order:
- Name
- Email address
- Billing & delivery address
- Phone number
- Payment details (processed securely via third-party gateways — we do not store full card numbers)
- Order history
- IP address and device/browser information (via cookies)
2. Why We Process Your Data & Our Legal Basis
* Process orders and payments — Required to fulfill our contract with you
* Send order confirmations and updates — Required for service delivery
* Respond to your messages — With your consent or for our legitimate interest
* Improve our website (using analytics like Google Analytics) — With your consent or based on legitimate interest
* Send marketing emails — Only if you opt in, and you can unsubscribe anytime
4. Your Rights Under UK GDPR
You have the right to:
* Access your data
* Correct or delete it
* Withdraw consent (e.g., for marketing or cookies)
* Object to certain processing
To exercise these rights, just email us: info@diecutshop.co.uk
5. How Long We Keep Your Data
We retain your personal data only as long as necessary:
- Orders & invoices: 6 years (for tax/legal compliance)
- Marketing preferences: until you unsubscribe or request deletion
- Account data: until you close your account or request deletion
6. Cookies
We use cookies to make our site work better (like remembering your cart) and to understand how visitors use our site.
* Essential cookies = Always on (needed for site function)
* Analytics/Marketing cookies = Only used if you accept them via our cookie banner
You can change your preferences anytime. See our [Cookie Policy] for details.
7. Google Analytics
We use Google Analytics to understand how visitors use our site. It uses cookies to collect anonymous, aggregated data including:
- Pages visited
- Time spent on site
- Browser/device type
- Approximate location (IP address — last octet anonymized via _anonymizeIp())
Data is sent to Google servers in the United States. Google may share this data with third parties where required by law or under contract. We ensure appropriate safeguards (Standard Contractual Clauses) are in place for international transfers.
You can opt out of Google Analytics tracking here:
👉 Google Analytics Opt-out Browser Add-on
8. Third-Party Sharing
We do not sell your data. We may share it with:
- Payment processors (Stripe, PayPal, etc.)
- Shipping providers (Royal Mail, DHL, etc.)
- IT service providers (hosting, support)
- Marketing partners — only if you consented
All third parties are contractually obligated to protect your data and only use it for specified purposes.
9. International Transfers
Some data may be transferred outside the UK (e.g., to the US via Google Analytics). We ensure such transfers are protected by UK-approved mechanisms (e.g., Standard Contractual Clauses, adequacy decisions).
10. Changes to This Policy
We may update this policy from time to time. The latest version will always be posted here with the “Last Updated” date. We encourage you to review it periodically.
11. Contact Us
For questions, requests, or to exercise your rights, please contact:
📧 Email: info@diecutshop.co.uk